- Dark, dull colours on cover; black, blue and yellow.
- Veiny arms, sweaty chest, gnarly facial expression all to show 'masculinity'
- "#1 source for and about men"
- Instant result articles, quick and easy.
'Pack on 33% more muscle'
'How to burn 180kcal in less than 5 minutes'
Mission Statement:
"It's the brand for active, successful men who want greater control over their physical, mental and emotional lives."
Cosmopolitan - February 2016
- More stereotypical colours for females; pink, purple, yellow, etc.
- 'Fun, Fearless, Female'
- The world's largest young women's media brand
Mission Statement:
"To empower young women to own who they are and be who they want to be."
Women's Health - Jan/Feb 2016
- Bright, fresh colours
- Smiley, slim model - shorts and sports bra
- Perfectly curled hair, and perfectly applied make up.
- Glamourising health and fitness, not accurate representation of post-work out.
Mission Statement
"The must have action plan for today's modern women. Women's Health gives consumers the tools they need to make instant positive changes in their lives. Women's Health propels consumers into action."
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